A traditional agent is typically slow to change and slow on keeping up with the newest marketing trends. Their business is built on relationships, which is good... unless it's at the expense of getting the highest price for your home because their reach is limited to a small network. With a small network, the traditional agent relies on the MLS and may utilize some social media posts and video. If an agent is not using the latest software, trends, websites, social media and marketing, the seller will suffer without even knowing they could have gotten possibly $10,000 to $50,000+ for their home. Traditional agents are well versed in scripts, trained to overcome your objections, and make old school phone calls to their database with the intent in getting more listings (while telling you they are actively looking for buyers). Beware of old-school agents who don't understand online marketing. It can cost you tens of thousands or more.

Our team is different because we attract BUYERS through online marketing platforms. This is where 97% of luxury buyers are shopping first. Many of our buyers come from out of state or other countries.

We have multiple channels in which we attract actual luxury buyers. YouTube, Bing, Google, FaceBook, Instagram, TikTok, LinkedIn and more!

We have systems and processes in place with a staff that will give you a wow experience! Dana Pollard is the Broker with extensive experience in both sales and online marketing. Her background and intensive sales training stems from selling new construction homes. Her online marketing expertise began in 2012 with learning how to market a music album. At that time, she had an epiphany that online marketing could be utilized in selling real estate. Soon after, Dana Pollard rose to the top 1% real estate agents nationwide winning multiple awards because of her online real estate marketing attracting buyers throughout the globe.

In real estate, a luxury home is often defined as being within the top 10% of home prices in a specific market. In DFW, within the last 365 days, the top 10% for homes listed range from $934,000 - $64,000,000.

We have sold homes all over the Dallas-Fort Worth metroplex within a 30 mile radius of DFW International Airport. If you are outside the area, let us know when you book your appointment as we have top agents outside DFW who have partnered with us utilizing our marketing systems.

Yes, every listing includes guidance from a professional staging consultant. We offer vignette staging, which means our expert will work with your existing furniture and décor to enhance the home's layout, maximize space, and create a look that appeals to today’s luxury buyers. This tailored approach helps your home show its best without the need for full-scale furniture rental.

For vacant properties, we partner with top-tier staging professionals who specialize in creating elegant, high-impact spaces that resonate with luxury buyers. While full-service staging is not included in the listing package, we’re pleased to provide curated recommendations from our network of trusted experts to ensure your home presents at its absolute best.